Instead of seeking an engaged audience — that’s a metric better suited for movies and prime-time TV — we in news should be seeking an informed public, using new tools to make them better informed with greater relevance and more efficiency. Instead of measuring our success by how much more time we can get them to spend with us, we should measure it by how much less time they need to spend with us to reach their own goals.
Jeff Jarvis, Maybe News is Just More Efficient, BuzzMachine.
FJP: Jarvis goes on to discuss a hypothetical news service that accomplishes this task of efficiency by serving the public news that uses a (very) smart algorithm to bring each reader a hyper-personalized news stream. An obvious issue with this is selection bias, and the possibility that one will end up consuming a very narrow slice of the perspective pie (read about the perils of algorithmic curation here). Also see the comments below Jarvis’s article for some interesting points made by readers.(via futurejournalismproject)